T&G Global’s premium apple brand ENVY™ has expanded its United States sales partnerships , with Stemilt taking on a new role as a sales partner.
An ENVY™ apple grower and packer since 2023, Stemilt will now sell ENVY™ apples to retailers across the United States, joining the brand’s established sales partner network alongside CMI Orchards, Rainier Fruit Company and Oppenheimer Group.
The announcement comes as premium apples continue to drive growth across the category. Earlier this year, ENVY™ became New Zealand’s first billion-dollar apple brand. In the United States, ENVY™ has continued to strengthen its position in the premium apple segment by setting new brand records in both households who purchase ENVY™ and those consumers who buy the apple again1.
Shane Kingston, T&G Managing Director of Apples, said Stemilt’s new role reflects confidence in the ENVY™ program and the significant opportunity for the brand in the United States.
“Stemilt has seen the strength of the ENVY™ program first-hand as an apple grower and packer. Its decision to now take on a sales role reflects its confidence in the future of the brand.”
“For T&G, ENVY™ apples show what’s possible when a premium brand is supported by the right investment, strong partnerships and an end-to-end value chain – from IP and growing through to packing, brand building and sales.
“Adding Stemilt to the sales network gives ENVY™ apples greater reach across the United States and further supports retailers, growers and consumers,” added Mr Kingston.
Stemilt is a fifth-generation family-owned fruit company and one of North America’s leading growers and packers of fresh fruit, with long-standing retail relationships across the United States. Already a trusted ENVY™ partner, Stemilt brings retail expertise and packaging innovation, including the sustainable EZ Band packaging format.
West Mathison, President of Stemilt, said: “We’re excited to market ENVY™ apples because of the brand’s proven track record and strong position as a premium apple brand. As we take on this role, our focus will be delivering freshness that drives repeat purchases, strengthening supply chain performance, and partnering with retailers to grow distribution and consumer demand.”
“We’ve long believed in the strength of the ENVY™ brand, and becoming a distributor reflects our confidence in its future and our commitment to unlocking growth.”
Stemilt’s addition gives retailers another trusted way to access ENVY™ apples as the brand expands across the United States.
