T&G Global’s 2025 Aotearoa New Zealand apple season has delivered higher returns for growers, reflecting strong global consumer demand and pricing across its premium ENVY™ and JAZZ™ apple brands. 
Across 2025, T&G will pay a total of $172 million in returns to its network of Aotearoa New Zealand growers for ENVY™, JAZZ™ and commercial variety apples, representing an uplift of $34 million, or 25%, on last season and continuing the positive trajectory of recent years.
Shane Kingston, T&G’s Chief Operating Officer Apples, says the 2025 returns reflect the strength of the Company’s growth strategy and the value of its investments.
“Over the last seven years we’ve built an integrated end-to-end apples business, from superior varieties, automation-ready orchards, right through to a sophisticated framework which builds global consumer demand at the right time to meet supply,” says Shane.
“With a firm focus on being in service of grower returns and maximising value, it’s incredibly pleasing to see the value we’ve secured this year for our growers’ premium fruit, particularly given the context of U.S. import tariffs and lower consumer sentiment in some Asia markets.”
“This year’s sales velocity reflects the solid momentum behind us, and with global demand for premium apples continuing to grow, we know there’s a significant forward opportunity for our premium ENVY™ and JAZZ™ apple brands, which will create increased value for our growers.”
ENVY™ and JAZZ™ apples are both expected to deliver higher returns for growers in 2025, with ENVY™ increasing by $0.70 per average tray carton equivalent (TCE), while JAZZ™ returns are confirmed to be up $4.24 per average TCE compared to the year prior. These results reflect improved performance across key global markets.
“Our premium ENVY™ apple continues to perform well across Asia, with particularly strong demand in China, Thailand and Singapore, while JAZZ™ sales volumes grew 32% year-on-year and retained its position as the number one imported apple brand in Japan in 2025,” Shane explains.
Alongside its premium brands, T&G’s commercial apple export programme also delivered a solid performance in 2025. Sales velocity was particularly strong, with T&G’s commercial volumes sold 63% faster than last year and total volumes up 41% year-on-year.
Individual variety performance was led by Pacific Rose™, with returns up 29% and Fuji up 27% on 2024. Across the commercial varieties portfolio, T&G delivered an average 5% lift in grower returns this year. Consistent quality across the crop underpinned the programme’s performance and enabled strong momentum through the peak of the selling season.
