November 5th – 8th marked the 4th annual Taste of Auckland, New Zealand’s most celebrated foodie festival showcasing what’s hot on the Auckland food scene. More than 25,000 Aucklanders flocked to Western Springs over the 4 days to try signature dishes from some of Auckland’s most exciting restaurants, to sample in a beautiful al fresco setting surrounded by pop-up wine and craft beer stands, and alternative food and drink experiences.
For exhibitors, Taste offers unparalleled opportunities to engage this passionate foodie set to elevate your brand positioning to discerning consumers, chefs, media and foodies alike.
It seemed only fitting that T&G use Taste as the platform to launch the new Beekist brand and packaging to Taste’s qualified audience, reinforcing T&G’s position as innovators and market leaders in our category to consumers, food service, our retail partners and consumers.
Our brand ambassadors did an outstanding job of communicating the Beekist brand story, what the brand embodies (Fresh, Flavour, Naturalness and Trust) and delivered an inspiring, flavoursome sampling experience that championed Beekist’s latest innovation ‘Tasty Mix’, encouraging consumers to use tomatoes in different ways this summer.
The response was overwhelming – many consumers commented that the samples on the stand ‘Beekist Caprese Skewers’ and ‘Beekist BBQ Skewers’ were some of the best on offer at the festival. We received nothing but positive commentary on the new packaging and brand look, with many asking when and where they will be able to purchase the new range. The consumer engagement levels were high, creating a positive, memorable experience ensuring the Beekist brand resonated with consumers – with benefits that will surely translate in-store when the new range launches.
The Numbers
- 8,700 samples given/ consumers interacted with
- 230kg of Beekist Tasty Mix used
- 99.9% Positive feedback from show goers
- 10 social media mentions
- 1 online article
