Following the recent refresh of one of its premium apple brands – JAZZ™ – T&G Global has launched the brand’s first global marketing campaign.
T&G Global’s Head of Marketing, Rebecca Chapman, says “the campaign is key to driving brand awareness and in establishing JAZZ™ as the ideal snack on the go.”
“The new motto – “Is it JAZZ™ time yet?”- puts the apple at the heart of the snacking occasion, in a conversational and spontaneous way. With more people looking for healthier snacking choices, we’re promoting the fact that JAZZ™ apples fulfils this need.
“Thanks to their perfect snack-size, tangy-sweet balanced flavours, juicy crunch and source of nutrients, JAZZ™ is the ideal always refreshing snack. It is always time for JAZZ™.”
The fully integrated campaign includes point of sale, packaging, promotions, out-of-home, print, digital and social media channels to showcase JAZZ™ apple as the ideal snack.
The campaign has a consistent global look, with language translations to connect with local consumers. It has been launched in several key markets including USA, Germany, Belgium, Netherlands, UAE, Thailand, Vietnam and New Zealand, with still more to come.
First grown in New Zealand 25 years ago, JAZZ™ apples have gone from strength to strength. Now grown under licence in 10 countries, they’re exported to more than 45 countries and available all year round in key markets.
Last year T&G Global sold 5 million cartons, or roughly 106 tonnes of JAZZ™ apples internationally.