The countdown has begun until JAZZ™ Apple Anniversary Day is officially marked in Japan following a special celebration in Tokyo yesterday.
Chairman of the Japan Anniversary Association, Mr. Kiyoshi Kase, presented T&G Global’s country manager for Japan, Mr. Tatsuya Kakemoto with a certificate to officially mark the new day at an event held at the New Zealand Embassy and hosted by New Zealand Trade and Enterprise.
Mr. Tatsuya Kakemoto says the occasion was a memorable success and bodes very well for a month-long lead up to the new official anniversary day for JAZZ™ on 28 June.
“The date was chosen as it marks the date the first container load of New Zealand-grown JAZZ™ apples arrived in the country seven years ago. Since then Japanese apple lovers have really embraced JAZZ™ to the extent it is now the number one premium imported apple in Japan. The team at T&G, and in-market customers, are looking forward to introducing JAZZ™ to new consumers this month through instore promotions and tastings across the country.”
The JAZZ™ season in Japan runs from May until August during which time an estimated 50 JAZZ™ apples will be eaten every minute showing that people in Japan really do enjoy an apple a day.
JAZZ is a trademarked premium apple brand owned by T&G Global. It’s known for being refreshingly tart with an intense juicy sweet flavour.