With Halloween just over a month away, T&G Global today launched a new marketing campaign to showcase their premium JAZZ™ apple as the hero of Halloween.
T&G Global’s Head of Marketing, Rebecca Chapman, says Halloween is a popular time of the year in key international markets, making it the perfect occasion to encourage consumers to make healthier choices.
“We’re sharing some fun, spooky recipes on our social media channels that are healthier than your typical Halloween candy. These are simple recipes that families can make and enjoy together, with JAZZ™ apples of course.”
“As well as sharing recipes, we’re also celebrating with new point of sale displays, a dedicated Halloween website and a fun Instagram filter.
JAZZ™ apples signature motto – “Is it JAZZ™ time yet?” has also been morphed for the occasion, into a seasonal motto – “Is it BOO time yet?”
The new point of sale artwork embraces JAZZ™ refreshed look and integrates Halloween elements, depicting spooky, carved apples.
The fully integrated campaign will be activated in key markets across Asia, Europe, and USA.