T&G Global has today announced it will open a Taiwan office in June 2025, marking an important milestone in the company’s growth and expansion in Asia.
With a population of 23 million, strong trading relations between Taiwan and New Zealand and Taiwanese consumers purchasing about 2.8 million metric tonnes of fruit each year, Taiwan has become a key growth market for T&G’s premium ENVY™ apple brand.
Shane Kingston, T&G’s Chief Operating Officer Apples, said the establishment of a Taiwan office will enable the Company to further grow its highly sought after ENVY™ brand, benefiting consumers, customers and growers.
“Over the past eight years, T&G, with the support of our local importers, distributors and customers, has built a strong presence for our premium ENVY™ apple brand in Taiwan. This has seen volumes grow 25% year-on-year,” says Shane.
This growth has been driven by strategic marketing initiatives and strong partnerships with T&G’s retail partners, whose support and engagement have been crucial in promoting the ENVY™ apple brand and ensuring its 365-day availability to consumers.
“With the premium brand firmly established in the market, and in line with our global Apples growth strategy, the opening of an office is the next phase in our growth.
“It will enable us to further deepen our strong customer relationships, increase the availability and ranging of our premium apple brands, respond to market trends and insights, and maintain high-quality standards. We will be able to connect with more consumers and further grow demand for our premium ENVY™ branded apple, and in coming years for our new premium JOLI™ apple brand as well. The benefits of this will then return value back to our growers.”
Once open, Taiwan will be T&G’s sixth office in Asia, joining existing offices in China, Singapore, Thailand, Viet Nam and Japan. With the Company also having offices in the Americas, UK, Europe and Australasia.
“We are very intentional in the markets and territories we operate in, strategically analysing their growth potential before entering and establishing a presence,” says Shane.
The new office will be located in Taipei City and led by a newly appointed Market Manager, supported by a locally appointed team.
